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Strategy & Data Portfolio · London, UK

Strategy-led analyst turning data into decisions.

I help teams understand performance, spot opportunities, and turn complex data into clear recommendations, dashboards, and strategic action.

Currently at Asteria Advisory

  • Commercial performance dashboards for board reporting
  • Revenue opportunity analysis across client accounts
  • Scenario models for pricing and expansion decisions
Core tools Excel Power BI SQL Python Tableau Power Query
Isabelle Morgan
Isabelle Morgan
Strategy & Data Analyst
Asteria Advisory · London
Open to new opportunities
BSc Finance & Management, 1st Class
Edinburgh · London · Manchester
Asteria · Northbridge · Luma Retail
CFA Level I · In Progress
£3.5M+Opportunities analysed
35+Dashboards delivered
22%Forecast accuracy gain
1stClass Honours degree
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About me

Strategy and data analyst with experience across financial services, retail, and technology.

I graduated with a First Class Honours BSc in Finance and Management from the University of Edinburgh, where I specialised in financial modelling, business analytics, and strategy. My dissertation focused on data-driven demand forecasting in retail supply chains.

Since graduating, I have worked across financial services and retail analytics, moving from consulting-style project work at university to investment reporting at Northbridge Capital, and now leading analytical workstreams at Asteria Advisory in London.

My work sits at the intersection of strategy, analytics, and commercial impact. I build the dashboards, models, and reporting systems that help leadership teams understand performance and make better decisions, faster.

"I combine commercial thinking, financial analysis, and data storytelling to help teams understand performance, identify opportunities, and make better decisions."
EducationBSc Finance & Management, 1st Class — Edinburgh
Current RoleStrategy & Analytics Analyst — Asteria Advisory
IndustriesFinancial services, retail, SaaS, consulting
Based InLondon, United Kingdom
Open ToStrategy, analytics, finance, and consulting roles

Portfolio

Three years. Four pages.

From Edinburgh to London. Each section covers one chapter of the journey in full.