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Career History

Professional Experience

Commercial, analytical, and strategic experience across financial services, retail, and consulting.

Current Role

Strategy & Analytics Analyst

Asteria Advisory · London, UK
2024 – Present 1+ year
£3.5M+revenue analysed
6 hrssaved per month
3client accounts

Embedded with leadership teams to analyse commercial performance, model strategic scenarios, and build the reporting infrastructure that sharpens decision-making across multiple high-value client accounts.

Key Achievements
  • Built a commercial performance dashboard adopted in monthly board reporting, replacing a 12-slide manual pack.
  • Identified £3.5M+ in underperforming revenue across three client accounts, surfacing insights directly to senior partners.
  • Automated recurring reporting workflows using Power Query and VBA, saving 6 hours per monthly cycle.
  • Developed scenario models for pricing and market expansion decisions used across three client engagements.
StrategyPower BIExcelSQLCommercial AnalysisBoard ReportingVBA
" Recommendations

Finance & Data Intern

Northbridge Capital · London, UK
2023 – 2024 1 year
12portfolio companies
£120M+fund monitored
2due diligence reviews

Embedded in the finance and investment teams to support portfolio monitoring, performance reporting, and due diligence analysis across a multi-company fund of investee businesses.

Key Achievements
  • Built Excel models tracking performance across 12 portfolio companies on revenue, margin, and cashflow metrics.
  • Designed quarterly review dashboards covering revenue growth, margin trends, and cashflow signals used by senior analysts.
  • Supported two investment due diligence assessments, cleaning and analysing multi-year company financial datasets.
  • Presented monthly performance insights directly to investment associates and senior analysts.
Financial ModellingExcelPower QueryPortfolio AnalysisDue DiligencePowerPoint
" Recommendations

Business Analytics Consultant

University Consulting Project · Edinburgh, UK
2022 – 2023 1 year
+22%forecast accuracy
200+categories analysed
40%reporting time saved

Led the analytics workstream for a year-long consulting engagement with a national retail client, focused on demand forecasting, inventory planning, and building a reporting infrastructure the client team could sustain independently.

Key Achievements
  • Analysed sales patterns across 200+ product categories to identify reporting gaps and demand planning risks.
  • Built a weekly sales and inventory dashboard that reduced manual reporting time by 40%, adopted immediately by the client team.
  • Improved forecast accuracy by 22% through seasonality adjustment and promotional uplift modelling.
  • Delivered recommendations to the client board; all were adopted within the quarter of submission.
Data AnalysisForecastingPythonRetail AnalyticsDashboardingStakeholder Presentation
" Recommendations

Commercial Insight Intern

Luma Retail Group · Manchester, UK
Summer 2022 3 months
8regional stores
WeeklyKPI packs produced
Top 5%intern cohort

Joined the commercial team as a data-focused intern, supporting sales analysis, promotional campaign performance, and customer behaviour insights across Luma's UK regional store network.

Key Achievements
  • Independently produced weekly KPI reports covering sales, margin, and category performance for the full commercial team from week two onwards.
  • Analysed promotional campaign performance across 8 regional stores, identifying the highest and lowest-performing campaigns by category.
  • Flagged an underperforming product category, prompting a merchandising review that was escalated to the commercial director.
RetailKPI ReportingExcelCommercial InsightSales AnalysisCampaign Analytics
" Recommendations